Tuesday, May 19, 2009

The Cock & Hens Vs The Red Dot

Football has always been in my blood and of course it started back in Northern Ireland when I started to go watch Glentoran, a soccer club based in the East End of Belfast. Their main (and richer) rivals were Linfield from South Belfast who were supported by both my dad and older brother.

As this soccer season draws to an end I am extremely proud and happy to announce that Glentoran pipped Linfield to this year’s Irish League title by a single point. Glentoran FC has had a wonderful history - none more than in the 1967-68 season when competing in the European League Winners Cup they played the mighty Benfica including the legendary Eusebio. I was at Glentoran’s ground, The Oval, for the first leg and witnessed a thrilling 1 – 1 draw. In the return leg the mighty Glens held Benfica to a 0 – 0 draw, Benfica going through on the away goal rule. I still have a copy of this old black & white team photograph (Photo A).

Although Glentoran’s European adventures began in 1914, I remember in my youth, that, because it was customary to exchange badges etc., with opposing teams in Europe, Glentoran found themselves somewhat embarrassed by not having any. The nickname for Glentoran is the ‘Cock & Hens’ and so the then Courage brewery, whose emblem was a cockerel, stepped in to donate some of their badges so that the Glens had something to present to their opponents. That emblem has stuck ever since and appears on the Glendora Club Badge (see photo left).

To me it highlights the importance of having an effective yet simple logo with which to associate your company. At Primasonics we have recently revised our logo to include a red dot:


This red dot will become a focal point in all our literature and advertising.

Indeed you will start to notice that even the lid of the Wave Generator attached to the Primasonics Acoustic Cleaners will also be red.

Simple & Successful!